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 Search Engines Optimization FAQs  

What is SEO and Sem Marketing?  

If you are wondering what the difference between sem vs Seo is, then don’t worry because we will explain it to you like we would a one-year-old. SEM or popularly known as search engine marketing is a marketing approach that uses Paid tactics for a website to gain visibility online. SEM is also popularly referred to as PPC. With this strategy, the brand will have to conduct keyword research and use those keywords to attract users to the website. When you use SEM, every time a person clicks an Ad, you will pay for it based on the auction price.